South Africa’s leading security and medical response marketplace AURA has secured R62 (US$4 million) million in a successful Series A funding round led by MultiChoice Group, Buffet Investments and KLT Holdings. This funding will progress ambitions to expand beyond what it accomplished in East Africa and the UK earlier in 2021.
AURA is a marketplace that enables anybody to access the closest vetted private and public security and medical response unit to their area anywhere, anytime using a connected device.
AURA’s core technology uses artificial intelligence and machine learning to guarantee that the closest responders are dispatched to a distress call. This implies that AURA response times drop from an average of 30 minutes to as low as one to five minutes because security companies are aggregated and dispatched from one source.
“South Africa has one of the most advanced private security and emergency response industries which has the capacity to ensure safety to a greater number of people who might not currently have access to it,” said co-founder Warren Myers.
“AURA enables seamless and affordable ways for anyone to get immediate and trusted access to both private and public emergency response resources in an emergency, creating a world where everyone is safe.”
“To accelerate the evolution of our ecosystem by offering additional value-added services to our customers, we are investing in scalable and innovative technology platforms like AURA,” says MultiChoice Group CEO Calvo Mawela about the investment strategy. “Not only does it strengthen our service offering and enhance long-term value creation for shareholders, but it also drives economic development and job creation.”
The new funding deal offers AURA a great opportunity to enter new markets with a well-thought-out strategy.