[Funded] SA HR software startup Wamly raises funding from Knife Capital

Wamly, a one-way video interview software startup based in South Africa, has secured a second round of funding from local venture capital firm Knife Capital to help fund its international expansion plans.

Founded in 2018 by Francois de Wet, Wamly is one-way video interview software that helps companies recruit people for vacant positions without the need for one-on-one interviews, allowing them to interview more people and better candidates, faster.

The software allows them to filter through applications quicker, review in their own time, and shortlist the best applicants for future interviews. Since inception, the startup has established itself as the biggest such provider in Africa, and is generating good recurring cash flow.

Wamly now hopes to accelerate its growth after receiving funding from Knife Capital, a venture capital investment manager that leverages knowledge, networks, and funding to promote the international expansion of African innovation-driven businesses.

The funds will be used to increase marketing efforts, grow staff, and improve product development. Wamly’s goal is to solidify its position as the premier software program for recruiters in the local market, as well as to begin implementing international expansion plans across Africa and beyond.